Planning perspectives

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Internationalisierung der Top 5 Fußballligen in Europa

Die Gewinnung von inter-nationalen Fans spielt für viele Fußballclubs eine zunehmend wichtige Rolle auch zur Steigerung von Erlösen. Doch wie inter-national ist die Bundesliga im Vergleich zu anderen Ligen in Europa aufgestellt und wo gibt es noch Verbesserungspotenzial? Weitere Details inkl. einem Internationalisierungsranking der 98 Fußballclubs der fünf großen europäischen Ligen finden Sie hier...

The #icebucketchallenge - A simple idea with great effects

A simple fundraising activity rarely showed such great effects. The "icebucketchallenge" has not only been a communicative but also a financial success. But what where the key factors for the success of this campaign? Further insights about the ALS campaign can be found here...

Athletes as brand ambassadors

It all started when Franz Beckenbauer appeared for Knorr in 1966. Today it's a popular and practiced corporate tool – communication through famous sportspeople. Discover what you need to be aware of during strategic planning here …

Mobile internet conquers the world of sports

Mobile internet and mobile devices do not only change the landscape of media consumption in sports. New technologies are also creating a great opportunity for companies to analyze and learn more about the fan and its digital media consumption. Read more about, where the trend is heading and which planning related cornerstones you have to consider…

Brand partnerships in sponsorship

Brand partnerships in sponsorship offer opportunities and risks on both sides. Discover what you need to be aware of during strategic planning here …

Solar companies in the German football league Bundesliga

Just two years ago solar companies discovered sponsoring. Due to a rising competition as well as less feed-in rates more national and international players try to build up their brands within sponsoring.
 
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