Competitive advantages are everything - but luxury!
Agentur für Wettbewerbsvorteile

Welcome to

ADVANT PLANNING

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Entrepreneurship is driven by the attainment of concrete competitive advantages – and that is where we support our national and international clients. That is our business. We work with data, think integrated and know how to transform a strategy into a real activation. For that reason, we always shape up the activation and assist our clients within the operative project management. Target oriented, open minded and at eye level. In our owner-run agency, located in Frankfurt and Munich, 20 employees work at exactly your competitive advantage. Find out more about us, and what we think and how we would strengthen your competitive advantage. Image

PLANNING GRAPHIC Kit Supplier - Auszug aus neuer Studie

Die neue Planning Graphic als Auszug unseres anstehenden Kit Supplier Reports von Fußballvereinen.

Analyse zu Spielertransfers und digitalen Fans

ADVANT PLANNING hat in einer digitalen Analyse die 250 weltweit teuersten Spieler nach Marktwert näher betrachtet und kommt...

Neuer Planning Report - Fantypologie der Bundesliga Vol. 2

ADVANT PLANNING und CARAT DEUTSCHLAND analysieren in ihrere gemeinsamen Studie die Mediennutzung anhand der Fan-Typen ...

Megatrends der Sport- und Entertainment-Industrie

In der aktuellen Sonderausgabe der Stadionwelt Inside, stellt ADVANT PLANNING Geschäftsführer Hendrik Fischer die Megatrends...    

ADVANT PLANNING unterstützt Fanprojekt beim Solheim Cup 2015

ADVANT PLANNING, unterstützt das einzigartige Golf Fanprojekt „Team Germany for Europe". Anlässlich des diesjährigen Solheim Cups...

ADVANT PLANNING conducts Sponsor Visions Study for FASPO

The FASPO assigns ADVANT PLANNING with the execution of the study "Sponsor Visions"...

ADVANT PLANNING separates from Repucom

Three years after the foundation of the market research & strategy consultancy, Oliver Kaiser is now 100% shareholder of the company...

ADVANT PLANNING extends its industry research

Advant Planning expands its research abilities in B2B market research, together with the market intelligence provide CLEVIS Research...

Das Digital Command Center von Advant Planning

Liveticker zur digitalen Markenwelt. Seien Sie am Puls Ihres Sponsorships.

PLANNING GRAPHIC about Sepp Blatter andFIFA Partner

New Planning Graphic about the cause Sepp Blatter and the digital feedback around his reelection and withdrawal.

PLANNING GRAPHIC about the fight of the century Mayweather vs. Pacquiao

The new PLANNING GRAPHIC shows the digital showdown between the two fighters Mayweather vs. Pacquaio

Continuum Quarterly 2015 No.1 published

This time with the following topics: Digital music industry, Case Study „Beiersdorf & Real Madrid", Digital Listening about retirement of J. Klopp...

Continuum Quarterly 2014 No. 4 published

This time it is about wearable technology, the interface between marketing and IT and a comparison of prize money in tennis and golf 

PLANNING GRAPHIC about the digital reach of soccer clubs and -players

The new PLANNING GRAPHIC illustrates the digital reach of soccer clubs in comparison to their players...

Continuum Quarterly 2014 No. 3 published

With the following topics: Internationalisation of European football clubs, digital analysis of the NBA game Alba Berlin vs. San Antonio Spurs ...

PLANNING PERSPECTIVE: Internationalization of five european soccer leagues

It is more and more important for many soccer clubs to attract international fans. What does the progress of internationalization look like...

Sponsoring in golf - Article in the Research & Results

One of the current issues in the Research & Results are the four types of golf players defined by Advant Planning...

PLANNING PERSPECTIVE: The #icebucketchallenge - A simple idea with great effects

A simple fundraising activity rarely showed such great effects. The "icebucketchallenge" has not only been a communicative but also...

PLANNING GRAPHIC about the internationalization of Bundesliga-Clubs

The newest Planning Graphic shows the internationalization of the Bundesliga-Clubs. For more informations see Continuum...

Continuum Quarterly No. 2 2014 published

The second edition of Continuum Quarterly 2014 is released. This time it is about the international-ization of Bundesliga-Clubs and...

PLANNING GRAPHIC about the digital performance of FIFA World Cup participants

New Planning Graphic shows the digital performance of selected FIFA world cup participants...

2 years Advant Planning

Many thanks to our clients and their trust! We are looking forward to many more interesting projects...
The team of Advant Planning

PLANNING GRAPHIC about the first race of the DTM-season

The newest Planning Graphic shows the number of digital mentions during the race day at the Hockenheimring...

Sponsoringclimate-Index: Positive trend continues in Q1 2014

The sponsoringclimate-index increased due to the hihger satisfaction of the sponsors...

PLANNING GRAPHIC about golf advertisement

The new PLANNING GRAPHIC shows the acceptance of on-site advertisement and the attitude towards sponsoring...

New Planning Report about "Sponsoring in golf"

Reservation of the new Planning Reports "Sponsoring in golf" by ADVANT and the Deutschen Golf Sport possible from now on...

Continuum Quarterly No. 1 2014 published

The first edition of Continuum Quarterly 2014 is released. This time it is about types of golfplayers, compliance and the TV-performance of golf...

Sponsoring-communication in times of megabytes

ADVANT PLANNING in the year book Sponsoring about potentials and effects of social media and sportsponsoring...

PLANNING GRAPHIC about golf on TV

Graphic about the media performance of golf in comparison to other TV-relevant sports in Germany and in the USA...

New PLANNING GRAPHIC at Sochi

The most recent Planning Graphic shows the most hashtag-mentions at Sochi...

New consultancy modules

ADVANT PLANNING expands its consultancy approach with four new modules: Branding, Screen, Content and Innovate...

Continuum Quarterly #4 published

The fourth Contiuum Quarterly is now available for download. This time it's about multisensory branding, sustainability in sports sponsoring and...

Sponsoringclimate-Index: Good perspectives for the upcoming sponsoring year

2014 will be a superlative year of sports. The Winter Opympics in Sochi and the FIFA World Cup in Brasil show their effect on (...)

New PLANNING GRAPHIC about the perception of ads with testimonials

The new PLANNING GRAPHIC shows besides the awareness and fitting of selected testimonial partnerships, the most recognized (...)

Sustainability & Sportsponsoring- Article in the latest Sponsors magazin.

More and more companies use sustainability to improve their image. Even the in sports sponsoring active industry invites to (...)

New PLANNING GRAPHIC about corruption perception

The new PLANNING GRAPHIC shows the perception of corruption in the host countries of the Olympic Games and FIFA (...)

PLANNING GRAPHIC about FIFA revenues

The newest PLANNING GRAPHIC shows the fast development of the FIFA World Cup according to sales revenues and spectator numbers (...)

Sustainability - more than a trend. Topic in the latest edition of the SPONSORs magazine

Sustainability and the assumption of social responsibility has become an essential role. And sports is living and promoting those values (...)

New Planning Report about sustainability and sports sponsoring

The fifth Planning Report is the first research paper describing the link between sustainability and sports sponsoring... 

PLANNING GRAPHIC about the sustainability objectives from the DFL-Clubs

The latest PLANNING GRAPHIC is about the objectives of the sustainability activities of the DFL-Clubs...

Continuum Quarterly #3 published

The third Contiuum Quarterly is now available for download. This time it's about the Planning Graphics, sustainability and sports sponsoring...

ESB becomes partner of the ADVANT PLANNING Sponsoringclimate-Index

From now on, the ESB and ADVANT PLANNING publish together the Sponsoringclimate-Index once every three months. In the third quarter...

PLANNING GRAPHIC about the acceptance of sponsors in cultural sponsorships

The fifth PLANNING GRAPHIC shows an overview of accepted sponsor positioning in cultural sponsorships.

Sustainability as a driver and growth area for sports sponsoring

The link between sustainability and sports sponsoring is getting closer - not least on the basis of its high awareness of...

PLANNING GRAPHIC about TV-relevant advertising media in football stadiums

The fourth PLANNING GRAPHIC shows a heatmap of the TV-relevant advertising media in football stadiums relating to the ADVANT Advertising...

PLANNING GRAPHIC about sport sponsoring and social media

The latest PLANNING GRAPHIC with all important steps in the strategic planning process for sponsors in social media.

PLANNING GRAPHIC about testimonials in sports

The second PLANNING GRAPHIC is ready for download - this time with insights out of the Planning Report "Testimonials in sports".

First Sponsoring Climate Index for the DACH-Region developed!

ADVANT PLANNING has developed a new Sponsoring Climate Index for the DACH-Region, which will be published every...

PLANNING GRAPHIC about fantypology of the Bundesliga

The first PLANNING GRAPHIC provides an overview about the key insights of the Bundesliga fans.

Continuum Quarterly Nr. 2 is available!

Issue Nr. 2 is available! With brand new topics about sustainability, „Most valuable Brands", testimonials and sports moderators.

Potential with 21 zeros

Advant Planning managing director, Hendrik Fischer, is talking about the utilisation of "Big Data" in the sponsoring industry...

Planning Perspective: Mobile Internet Conquers the World of Sports

The ability to analyze and learn more about the fan and its digital media consumption – new oppor-tunities for companies using mobile internet...

Continuum Quarterly Nr. 1 is out now!

The term "Continuum" is derived from the Latin verb "continere" and means translated "contain, hold on or hold together"...

"How to find the best fitting testimonial" – cover theme of the magazine: SPONSORs

If you would like to improve your brand´s awareness with the popularity of an athlete, you should follow a few principles...

ADVANT PLANNING on JP4 sport.biz: "From a logo of the deer to an advertising zoo"

The advertising business is todays biggest income of Bundesliga-Clubs. Critics warn of the risks of an overdose. (...)

Testimonial article in online magazin: "The pitfalls of testimonial sponsoring"

Companies would like to improve their image with succesful athletes. JP4 sportbiz with an article about the risks in testimonial sponsoring...

Advant Planning strongly expands Testimonial consultancy in sports

The usage of athletes for brand and product communication is continually becoming more important following reactions from...

New Planning Report about Sport Testimonials

Sport testimonials have never been that popular for corporate and brand communication. For a successful campaign (...)

The 12 Planning Questions for a successful sponsorship

ADVANT PLANNING compiled the 12 most appreciable planning questions of the year for your organization (...)

Bundesliga Clubs are topic driver in social web during winter break.

The end of the first half of the season is simultaneously the starting point for discussions about results and their impact. (...)

What type of fan are you? A case study in one of the issues of SPONSORs.

The maniac or affine one? A SPONSORs´article about our Planning Report: "Bundesliga-Fantypology". (...)

Social Media article in the SPONSORs: Increasing social media potentials

Our planning report about „Sportsponsoring and Social Media" contributes as an aid to decison-making in this area. (...)

ADVANT PLANNING on JP4 sport.biz with the topic in the multinational Euro 2020

The online magazin JP4 sport.biz is talking about the future of the multinational EURO 2020 with a quote from  ADVANT PLANNING. (...)

Principles of success - Guest article in 42nd issue of Horizont

What makes sports sponsorship effective? The principles of success in the current issue of Horizont. (...)

ADVANT PLANNING in current issue of SPONSORs

No sponsorship platform in Germany is as attractive as the Bundesliga. But which performance datas are responsible for this? (...)

Horizont-article about automobile industry

There is a boom from the sector carmakers investing in football sponsorships. But if the message is not carefully worded, it gets lost in variety. (...)

Horizont-article about growing importance of fans in the Bundesliga

The importance of football supporters for sponsors and marketers is increasing. (...)

ADVANT PLANNING on Handelsblatt Special: Solar-Sponsorships

Advertising with light and shadow - As if on command, the solar industry has opened monetary floodgates in marketing last year. (...)

Newest Planning Report "Sponsoring in der Bundesliga"

In ADVANT PLANNING & SPONSORs' third planning report all sponsoring activities of the German Bundesliga are analyzed...

Second Planning Report "Bundesliga-Fantypology"

In ADVANT PLANNING & SPONSORs' second planning report fan structures of all Bundesliga clubs are characterized ...

"Field research in fan block" - News article on JP4 sport.biz

The online magazin with an article about insights in the fan structure of all German Bundesliga clubs, where subjects such like Fan needs...

ADVANT PLANNING on Handelsblatt-Special: Bundesliga-Start

Field research within the "Fan-Block" - A study sheds light on the fan structure of all Bundesliga-clubs. Two different ways are shown in which ...

Planning Report Sports Sponsorship & Social Media

The first planning report of ADVANT PLANNING & SPONSORS tackles the link between sponsorship and social media platforms...

ADVANT PLANNING starts cooperation with SPONSORs

The cooperation focuses the creation of added value for the entire sports industry...

New planning perspective:   Solar companies as sponsors in Bundesliga

Almost two years ago, the solar industry discovered sponsorship for itself.  In light of an increasingly...

ADVANT PLANNING on Handelsblatt Special

The EURO championship, a "round thing". Whoever likes to advertise within the European Football Championship, must pay extremely high fees. However, many contented lenders take stock of it...

Launch of ADVANT PLANNING

Today Oliver Kaiser and RSMG Insights announced the founding of a joint strategy consultancy in sports sponsorships ...

How we work – Our approach

How do you manage to achieve a personalized competitive advantage, while taking into account all relevant parameters in sports sponsorship...

New planning perspective: Brand-cooperation in sports sponsorship

As attractive and promising a brand-cooperation in sponsoring may sound, the success depends on the correct...

Sportler als Markenbotschafter

Der anstehende Mega-Sportsommer wird auch wieder zum Wettrennen um die beste Werbe-
kampagne mit den zugkräftigsten Testimonials...

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